CLIENT RESULT

Carrier Screening Landscape Assessment

Client INDUSTRY
Diagnostics
Stakeholder Interviews
25
Competitors Reviewed
8
Countries Researched and Modeled
>20
Project Details
capability
Voice-of-Customer Research

Objective

A leading diagnostics player wanted an assessment of the current and future carrier screening landscape to guide their product development strategy

Our Approach

Secondary Research

  • Reviewed company financial information (e.g., 10-K, 10-Q, earnings call transcripts, company presentations, and press releases) for all publicly traded companies participating in the carrier screening space
  • Gathered data around annual birth rates and relative carrier screening utilization by region as the basis for the global market model
  • Reviewed product specifications of competing vendors to understand menu offerings, test prices, and technological approaches 

Primary Research

  • Conducted 25 in-depth stakeholder interviews with HCPs (OBGYNs and MFMs), genetic counselors, test vendors, and reimbursement specialists in multiple settings across the U.S., Canada, and the EU-5

Quantitative Analysis

  • Built a “bottoms-up” model to estimate the global carrier screening service market, including: 
    • Global market size estimates with a 10-year forward projection
    • Segmentation by geography, test menu, testing location, tech type, test technology, competitor and price

Outcome

Key takeaways from DeciBio’s presentation to the client team included:

  • Characterization of the carrier screening testing process, including test ordering decision, vendor selection, requisition procedure, and reimbursement policies
  • Identification of areas of opportunity within the saturated carrier screening market, including bundling with NIPT
  • Walk-through of global market model and adjustable assumptions
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