Pricing Strategy

Precise pricing is critical to realizing maximum adoption and market value. DeciBio takes a multi-pronged approach to triangulate optimal price points for your products and services.

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Andrew Aijian

Katie Maloney

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Related Client Results

All Client Results

NIPT Menu and Technology Offerings

A leading diagnostics player asked DeciBio to characterize the evolving NIPT market to help inform strategic positioning regarding menu offerings and technological approach

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Voice-of-Customer Research

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High-Level Commercial Due Diligence in Digital Pathology

An early-stage venture firm requested a high-level commercial due diligence of a potential investment

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RNA-based Oncology Biomarker Market Landscape

A cancer diagnostics company wanted to understand the current and future landscape for RNA-based oncology biomarkers, focusing on gene expression profiling (GEP) and rearrangements across medical settings

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PE-Backed Life Sciences Tools Platform Development

A leading private equity firm and management team sought out DeciBio as a strategic partner to advise on the life sciences market and perform due-diligences in support of the development of a novel life sciences tools platform

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Customer Segmentation

Pricing Strategy

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Competitive Analysis

Pharma & Biotech

Cell and Gene Therapy Service Market Opportunity Assessment

A startup wanted to understand how customers could use its cutting-edge technology and which applications to target for further development

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Voice-of-Customer Research

Research Tools

Methylation Analysis Opportunity Identification for Ultra-Sensitive Detection Platform

A leader in research tools and clinical diagnostic development asked us to evaluate the opportunity for an ultrasensitive detection platform in methylation analysis

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Target Identification

Precision Medicine is evolving at a rapid pace

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