Pricing Strategy

Precise pricing is critical to realizing maximum adoption and market value. DeciBio takes a multi-pronged approach to triangulate optimal price points for your products and services.

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Katie Maloney

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Related Client Results

All Client Results

Pharma

Synthetic mRNA Production Landscape Assessment

A UK-based life science services provider was interested in learning more about the value and market landscape for synthetic mRNA production to inform a potential acquisition strategy

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Voice-of-Customer Research

Competitive Analysis

Market Landscaping and Sizing

Life Science Tools & Manufacturing

Methylation Analysis Opportunity Identification for Ultra-Sensitive Detection Platform

A leader in research tools and clinical diagnostic development asked DeciBio to evaluate the opportunity for an ultra-sensitive detection platform in methylation analysis

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Target Identification

Diagnostics

MRD Monitoring Market Assessment and Strategy

A diagnostics player wanted to determine which indications / use cases to target and develop a product road map

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Biomarker and Diagnostics Strategy

Go-to-Market Strategy

Market Landscaping and Sizing

Diagnostics

RNA-based Oncology Biomarker Market Landscape

A cancer diagnostics company wanted to understand the current and future landscape for RNA-based oncology biomarkers, focusing on gene expression profiling (GEP) and rearrangements across medical settings

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Voice-of-Customer Research

Competitive Analysis

Biomarker and Diagnostics Strategy

Product Specification Mapping

Diagnostics

Infectious Pathogen Diagnostics Technology Commercialization

A major diagnostics manufacturer had developed a novel technology for the rapid detection of infectious pathogens and required assistance in developing commercialization strategy and sales tactics. DeciBio’s services were contracted to profile relevant stakeholders, characterize existing workflows and acquisition / implementation processes, and develop a product-specific launch strategy.

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Voice-of-Customer Research

Life Science Tools & Manufacturing

Pre-Due Diligence Research on a Potential Acquisition Target

A multi-billion dollar life science company needed pre-diligence on a potential acquisition target

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Competitive Analysis

Due Diligence

Target Identification

Precision Medicine is evolving at a rapid pace

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