Pre-due diligence research on a potential acquisition target

Secondary Research

• Conducted comprehensive analysis of company portfolio and competitive landscape
• Identified core competencies, key customers, and use cases of key products and service

‍Primary Research

• Conducted telephone interviews with researchers, and technology KOLs to gather insights on market dynamics including: value proposition, competitive differentiation, positioning and sustainability of advantage‍

Quantitative Analysis

• Built two comprehensive market models
• Sizing direct (3) and adjacent (2) markets
• Projecting target growth potential

Potential target identified as having clear value proposition and a sustainable advantage (3+ years) for a sub-segment of the market with a $100M+ revenue potential