CLIENT RESULT
Pharma

Global Companion Diagnostic Guideline Mapping and Strategy

capabilities
Biomarker and Diagnostics Strategy
Go-to-Market Strategy
Project Details
capability
Biomarker and Diagnostics Strategy
capability
Go-to-Market Strategy

Objective

A large pharma new to precision oncology wanted to understand the processes and requirements to ensure that their novel CDx was included into diagnostic guidelines globally
Key Metrics

Our Approach

Secondary Research

  • Reviewed the current diagnostic and cancer-specific guidelines for each country / region of interest (e.g., U.S., UK, Germany, France, Italy, Spain, Scandinavia, Canada, Brazil, China, and Japan) to establish the current testing guidelines and review the data requirements and guideline submission / review timeline and processes.

Primary Research

  • Conducted 49 interviews with pathologists and guideline agency stakeholders to identify the most influential guidelines for IHC CDx testing and understand the process and requirements for implementing a novel companion diagnostic in the lab.
  • Assessed adjacent sources of information that influence new biomarker adoption and testing among pathologists.

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Outcome

DeciBio created a tactical checklist and timeline of key actions and data the client needed to generate to support guideline inclusion in each market. We established a profile for each high-impact guideline, summarizing the submission process, key individuals, and data requirements to warrant inclusion in the guideline. DeciBio presented the findings to each of the market teams within the organization.

Project Details
Project Timeline
12 weeks
Geographic Scope
U.S., UK, Germany, France, Italy, Spain, Scandinavia, Canada, Brazil, China, and Japan
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