Healthcare IT Solution Market Opportunity
Pharma & Biotech
52
8
10
Voice-of-Customer Research
Go-to-Market Strategy
Competitive Analysis
Objective
A leading pharmaceutical & clinical diagnostics manufacturer wanted to understand the market opportunity for a novel multidisciplinary cancer conference IT support solution
Our Approach
Secondary Research
- Reviewed public filings (e.g., 10-K, earnings transcripts) of major client competitors to assess our client’s technology and market position
- Reviewed and summarized all existing IT solutions for cancer conference / tumor board management
Primary Research
- Conducted 52 in-depth stakeholder interviews with oncologists, IT administrators, and cancer care administrators to:
- Understand the current standard of practice around MCC workflow and identify future trends
- Characterize current and anticipated future oncology IT budget, procurement, and implementation behavior
- Determine the unmet needs and key trends in this space
Quantitative Analysis
- Developed a “bottoms-up” model to estimate the WW addressable market for a potential IT solution, including:
- Current (2016) and future (2021) WW market size estimates
- Segmentation across customer type, geography and payor type
Outcome
DeciBio delivered an in-person presentation to a cross-functional client team, with the results of the analysis input directly into the client’s strategic planning
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