PE-Backed Life Sciences Tools Platform Development
Financial Services
>10
>100
~80
Voice-of-Customer Research
Customer Segmentation
Pricing Strategy
Due Diligence
Competitive Analysis
Revenue Projection
Objective
A leading private equity firm and management team sought out DeciBio as a strategic partner to advise on the life sciences market and perform due-diligences in support of the development of a novel life sciences tools platform
Our Approach
Secondary Research
- Performed a market landscape assessment to identify high-growth, high-margin segments within the life sciences research tools market in which to invest
- Reviewed and pressure-tested company memoranda and financial documents of multiple potential targets against market benchmarks and competitors
- Analyzed hundreds of publications and clinical trials to assess the relative utilization and applications of various research tools
Primary Research
- Identified and interviewed >100 customers in academia, diagnostics, and biopharma industries to gauge awareness, utilization, and perception of target companies, their products, and their competitors
- Assessed market and segment drivers, moderators, and trends, and how these impacted the competitiveness of the target companies
- Elucidated the distinct value proposition and positioning of target companies within their markets
Quantitative Analysis
- Developed custom market models to forecast the size and growth of key market segments
- Developed detailed near-mid and long-term revenue and market share forecasts for key targets
- Evaluated various market and competitive scenarios that could impact target company revenues and profitability
Outcome
Key takeaways from DeciBio’s work included:
- Recommendations on the attractiveness of various potential acquisition targets, resulting in multiple successful acquisitions for the platform, as well as foregone deals
- The establishment of an ongoing, dynamic relationship in which DeciBio serves as a trusted and invested strategic partner in the platform
Related Client Results
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NIPT Market Landscape and Strategy
Voice-of-Customer Research
Competitive Analysis
Customer Segmentation
Go-to-Market Strategy
PE-Backed Life Sciences Tools Platform Development
Voice-of-Customer Research
Customer Segmentation
Pricing Strategy
Due Diligence
Competitive Analysis