Diagnostic Advisory Board
Clinical Diagnostics
8
3
Voice-of-Customer Research
KOL Identification
Objective
A diagnostics company requested DeciBio to help an advisory board (ad board) to understand how to position its relatively new somatic oncology genomics profiling product in an already competitive market
Our Approach
DeciBio recruited and coordinated the scheduling for 8 oncology KOLs (both oncologists and pathologists) for a 3-hour virtual ad board. With input from the client, DeciBio prepared the questionnaire and stimuli for the attendees and facilitated the discussion.
Outcome
DeciBio delivered a recording and written summary of the ad board discussion. The summary included key takeaways related to:
- Current use of genomic profiling assays in routine care
- Factors that drive test differentiation
- Evolution of current offering and potential future offerings
- Tradeoffs and differentiating features of various evolutions
- Competitor feedback and drivers of switching
- Perceived value of potential new features and ancillary offerings
Related Client Results
Cell Therapy Market Trends and Revenue Forecast
Revenue Projection
Early-Stage Cancer Biomarker Testing and Treatment Landscape Assessment
Competitive Analysis
Voice-of-Customer Research
Opportunity Assessment & Target Customer Identification for In-House Hereditary Cancer Testing
Customer Segmentation
Voice-of-Customer Research
Market Landscaping and Sizing
