Longitudinal Monitoring of Cancer Early Detection Market
Clinical Diagnostics
8
2
Competitive Analysis
Objective
A top-10 diagnostics player wanted to monitor market development activities and competitive intelligence in the early cancer detection space
Our Approach
Secondary Research
- Closely followed market developments and competitor activity to build competitor profiles and provide concise summaries of nuanced landscape
Outcome
DeciBio delivered a report each quarter of the last 2 years synthesizing public research, clinical and commercial activity. Content included:
- In-depth competitor profiles tracking key events and press releases
- Summaries of competitor research and clinical activity
- Summary of other relevant landscape development activities
- Implications of these developments for the client
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Target Identification
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Customer Segmentation
Voice-of-Customer Research
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