AI Patient Recruitment Go-to-Market Strategy

Secondary Research

• Conducted an analysis of clinical trial recruitment tools & services
• Reviewed existing guidelines and recruitment benchmarks across several therapeutic areas

‍Primary Research

• Conducted telephone interviews with R&D directors, clinical trial managers, and technology KOLs to gather insights about current levels of utilization of patient recruitment tools, satisfaction, unmet needs, and anticipated trends
• Gathered feedback on a product profile to evaluate potential use cases and optimal product adoption pathway
• Feasibility of “marketplace” model for the service and associated pricing and revenue models 

Quantitative Analysis

• Used interviewee feedback to create a custom lead scoring model to assist with identification of potential partnerships and collaborations

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DeciBio delivered an in-person presentation to a cross-functional client team, with the results of the analysis input directly into the client’s strategic planning