Cell and Gene Therapy Service Market Opportunity Assessment
Pharma & Biotech
24
4
Voice-of-Customer Research
Objective
A startup wanted to understand how customers could use its cutting-edge technology and which applications to target for further development
Our Approach
Primary Research
- Conducted 24 interviews with biopharma and academic stakeholders with involvement in all stages from discovery to clinical phase
Secondary Research
- Compared competitor capabilities, offerings, and revenues to triangulate the market size model
Outcome
DeciBio presented a deliverable and a quantitative market model going over the following:
Qualitative Outcomes
- Target product profile feedback
- Recommended target customer profile and strategy recommendations
Quantitative Outcomes
- Bottom-up market size model segmented by competitor and modality, with a 5-year growth projection
- Average willingness-to-pay by product type
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