CLIENT RESULT

Cell and Gene Therapy Service Market Opportunity Assessment

Client INDUSTRY
Pharma & Biotech
Interviews
24
Modalities Modeled
4
Project Details
capability
Voice-of-Customer Research

Objective

A startup wanted to understand how customers could use its cutting-edge technology and which applications to target for further development

Our Approach

Primary Research

  • Conducted 24 interviews with biopharma and academic stakeholders with involvement in all stages from discovery to clinical phase

Secondary Research

  • Compared competitor capabilities, offerings, and revenues to triangulate the market size model

Outcome

DeciBio presented a deliverable and a quantitative market model going over the following:

Qualitative Outcomes

  • Target product profile feedback
  • Recommended target customer profile and strategy recommendations

Quantitative Outcomes

  • Bottom-up market size model segmented by competitor and modality, with a 5-year growth projection
  • Average willingness-to-pay by product type
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