Clinical, Genomic, and Pathology Real-World Data (RWD) Market Landscape Assessment
Pharma
20
5
3
Voice-of-Customer Research
Pricing Strategy
Competitive Analysis
Objective
A real-world data (RWD) provider wanted to identify key use cases, unmet needs, and future opportunities in the RWD market, with a particular focus on clinical, genomic, and pathology RWD and biopharma users
Our Approach
Secondary Research
- Compiled information on the offerings of the top 10 RWD players; gathered competitive landscape data regarding collaborations between biopharma and RWD providers; analyzed FDA guidelines regarding the use of RWD in regulatory submissions
Primary Research
- Conducted 20 in-depth interviews with senior-level stakeholders from small, medium, and large U.S. oncology-focused biopharma, capturing perspectives on RWD utility across the drug development pipeline (i.e., Discovery, Translational, Clinical Development, Med Affairs, RWE / HEOR)
Quantitative Analysis
- Projected competitor market share and overall RWD market penetration based on interviewee examples of RWD acquisitions; calculated the average per project / per license spend and annual RWD budgets by biopharma size; and estimated growth trajectories of RWD split by cancer type and data acquisition / pricing model
Outcome
Key takeaways from DeciBio's work included:
- A “fact base” regarding the primary use cases, users, and unmet needs of clinical, genomic, and pathology RWD
- “Voice-of-customer” feedback in an organic, blinded fashion, used to advise client on key offering additions and adjustments
- A semi-quantitative assessment the RWD market size, penetration, and growth rate with splits by data acquisition and pricing model
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