VOC research, competitive assessment for a novel multi-omic technology

Secondary Research

• Conducted publication and clinical trial analysis of comparable technologies as a proxy to understand potential use cases and customer types

Primary Research

• Conducted telephone interviews with researchers, lab directors, and technology KOLs to gather insights about likelihood of adoption,  use cases, product specifications, potential sample volumes, and pricing

• Prioritized applications and customer types
  

Quantitative Analysis

• Built a comprehensive market model to project the revenues from the platform under multiple business model scenarios, including offering as a service and or a platform

• The model allowed for dynamic scenario building based on pricing, platform specifications, adoption penetration, and customer types

Client green-lighted the development of the novel tool and incorporated platform specifications identified through DeciBio research. The novel tool was developed and looks promising in early access program studies with customer types prioritized by DeciBio research