IVDR Opportunity Assessment
Clinical Diagnostics
31
7
9
Voice-of-Customer Research
Objective
A top-10 diagnostics company wanted to gauge preparedness and reactions to implementation of IVDR, and how that would impact a potential new product
Our Approach
Primary Research
- Conducted 31 in-depth interviews with stakeholders across biopharma, academia, clinical labs, and commercial reference labs to understand perspectives on IVDR
Outcome
A deliverable presented to the client team dived into:
- Quantified perspectives on IVDR rollout (e.g., familiarity and expectations)
- Stakeholder technology utilization by type
- Stakeholder expectations for vendor engagement
- Key pain points and unmet needs
- Notified body concentration by geography
- Expected pathway for IVDR rollout and adoption behavior
Related Client Results
NIPT Market Landscape and Strategy
Voice-of-Customer Research
Competitive Analysis
Customer Segmentation
Go-to-Market Strategy
Investment Diligence into Leading Oncology Diagnostic Provider
Voice-of-Customer Research
Competitive Analysis
Revenue Projection
Due Diligence
Clinical, Genomic, and Pathology Real-World Data (RWD) Market Landscape Assessment
Voice-of-Customer Research
Pricing Strategy
Competitive Analysis
